Data Capture Service
Behind every successful direct mail campaign is a well-organised database. Data cleansing and management are, therefore, incredibly important, but so too is the process of capturing data, especially in terms of measuring success and collecting valuable analytics.
We can provide data capture solutions to our clients for a multitude of reasons, although primarily the handling of mail returned to sender. Data can be captured in a variety of different ways, via data barcodes which can be scanned to record the data or using optical character recognition (OCR). The data can also be manually recorded at a premium for clients who prefer to avoid barcodes on their products.
How smart data can be used to fine-tune your campaigns
Today most marketing campaigns are data-driven, with digital tools readily available to obtain a clear picture of performance. The same can be said for offline marketing, such as direct mail. The more you know about your customers, the more targeted your future marketing campaigns will be, and we can guide you through the process of capturing data effectively so that you can better understand what your audience is most interested in.
Whether you require a standalone project or a series of ambitious campaigns, we can provide end-to-end solutions, covering capture, processing and management; Principal Mailing Solutions can meet your needs. We’re able to deliver:
- Raffle ticket stubs
- Competition forms
- Membership forms
How will our data capture services help you?
- Improve business efficiency
- Provide better customer service
- Make informed business decisions
- Reduce wastage and reach the right people moving forwards
- Minimise paperwork
- Reduce human errors
- Gain a competitive advantage
By adding more value, you can capture qualified leads
Data capture forms part of a successful lead generation strategy, but before you can mobilise your audience, you need to start incentivising. Rather than wasting precious hours following up on lukewarm leads, why not offer free valuable advice to people who are most interested in your business, products or services. Competitions, eBooks, white papers and free consultations are just a few of the most popular incentives for direct mail campaigns, and it enables your brand to attract responses and discover your customers’ interests and behaviour, which in turn, allows for more targeted messaging moving forwards. When you combine data capture with cleansing and management, you can maintain a tidy database and continually craft captivating campaigns. We can also implement the correct structures and processes to help you meet compliance and adhere to industry standards, whilst detecting, measuring, analysing, and improving the health of your data.
As a leading direct mail specialist, we cover all aspects from data to personalisation, print, fulfilment, postage and reporting. If you’re looking to elevate your marketing efforts, better understand your customers or improve productivity, we can help you achieve your goals, boosting revenue and results. To learn more about Principal Mailing Solutions and how we can help you, please call us on 01604 756716.